It’s very obvious that this book influenced the thinking of many of the authors I have previously done reviews for here on Fight Failure. Scott Adams and Mike Cernovitch for certain. Because of that, this review is extra short so you don’t waste your time on unimportant redundancies.

People eat more when they have a bigger container.
Successful changes require changing the situation (Environment, mindset, heart and mind. Heart and mind OFTEN disagree on change)
Your brain is not one mind- your rational mind has to work against the emotional and instinctual majority of your brain.
The emotional and instinctual mind is NOT inherently a bad thing though- it is massively powerful for getting things done.
Leaders must realize that many “people problems” are actually environment problems. Distractions are a huge environment problem.

When attempting change or encouraging it in others, speak to both emotion and logic.
Do not fear failure. Expect it, prepare for it, learn from it, and keep going. You WILL make mistakes, DO NOT let this stop you from starting.
Resistance to change is often caused by lack of clarity. You must be exactly specific in what you want to change.

To keep willpower: Get enough sleep, get enough healthy carbs, break down the task into sub-goals so that you get Momentum (AKA The Winner Effect)
Have a routine. Form habits so that you can bypass willpower (“Systems over goals”)
Make goals SMART- Specific, Measurable, Actionable, Relevant and Timely.

Bottom Line for changing yourself and others:

1. Speak to the rational mind by being crystal clear with your goals for change and what you must do.
Have solid and logical reasons to enact the change you want. Focus on SOLUTIONS.

2. Speak to the emotional mind. Imagine how great the feeling of accomplishing the goal will be. Get others to feel this as a leader using visualization in speech and any other evocative measures.
Take focus off the difficulty of what you are doing- underplay the effort involved. Divide a task into a series of small wins.
People must believe that change is possible through effort. They must have a growth mindset .

3. Change the situation. Eliminate distractions. If you are a leader, eliminate useless meetings and anything that disturbs FLOW.
Build habits that ensure good behaviors and make these habits easy to get into.

Remember, behavior is contagious!


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